This article focuses on the specific aspects of my essay on the 3D design projects such as; Banner Web Advert, TV Indent and Film Title Sequence. I will be re-evaluating on the previous evaluations based on the three projects to analyze the steps I have taken to develop the concept side of the three projects individually. I will also be focusing on the basis of my ideas and the work that I have observed from professional 3D artist that has influenced me. By formulating carefully planned strategies, on how to tackle certain points during the process of the projects. Giving me a better idea of how to handle my set tasks, and fulfill the objective specifications on the individual project requirements. The aim of this essay is to gain a better understanding of my direction of conceptual development, in how I generate and produced my final designs to meet the  criteria’s of the three individual projects.

The first project required the design of a 3D banner web advertisement for the Masters in Animation course. The objective was to produce a 3D design that possessed professional quality, for the overall presentation to be at an appropriate level of 3D animation design. The initial goal was to expose the course of Masters in Animation to a wide audience, through displaying a set amount of skills and 3D design techniques that can be used through learning 3D design. As a means to show people an example of the interesting things they could create in 3D Digital Design. The format of the banner web design was to be of a specific size, suitable for web page design layout.

I started off on laying out some brainstorms, from extracting information from the web. Based on design processes I learnt that brainstorming is an essential form of planning out the steps you intend on taking, depending on the direction that you are looking to go to develop your work. By my understanding it helps me gather up a concentrated set of ideas, relating to the project objective as well as the concept that I looked to represent it as.

I first started on the basics of observing the elemental aspects of what a banner web is suppose to consist of, so that I would have I clear understanding of what I have to work with, and also how I can work my ideas around it. One of the main bullet points that I also observed on the banner web, is the target audience. Basically my plan was to concentrate on potential students from ages 16 upwards to around 40 years old. I thought that if I was to create a web advertisement on a course focused on 3D Digital Design that it should apply to a wide range of people, who might have an interest in the area to want to participate, or even start to take an interest in the concept of 3D Design. From looking at the contents of the banner web requirements, I moved onto looking at possible concept themes that would be complimentary towards 3D design. This involved areas that I personally thought most people could relate to in this century that we live in now. Above all the themes I had looked through I chose to go with modern technology, because I have always found the concept to be very versatile conceptually. Also that it compares with how modern technology today is rapidly evolving, which is something that everyone interacts with one way or another.

Through modern technology I went onto working with robotic concepts, I believe the reason why I went with robotics is because I find that it allows me to be flexible with my style of creativity. When it comes to designing a robot or machine, I can conger up a series of design transformation sequences for example.

When it comes to sketching up design concepts, I personally find it to be the most innovative part of the design process, simply because it’s a form of illustrating your thoughts, as if you are bringing elements from a dream and transferring it into real life. One of the methods of producing concept designs that I have developed is fairly basic, where I sketched out various robot figures because the robot was to be the physical representative of my banner web. Then among the sketches I produced, I simply analyzed through them to find the one that had the strongest elements for a powerful design concept, making it stand out amongst the rest. Which is one of the key elements that I always try to posses in my designs, in order to capture the target audience attention.

The one concept I chose from among the rest that I drew up, I took into further developmentation in order to gain a more professional feel to the quality that it needed to have. I did went about this by researching certain aspects of robotic concepts, to observe and verify from other designers work, the presentational elements that I will needed to hit my set targets. I always found research analysis to be the core structure of a designers work, because since the age of technology from how it was to how it is today. We have been able to push the boundaries of creative inventing, by learning and observing from each other. This is what enabled me to finish and create my final concept that depicted a mechanical robot with a body structure similar to that of a spider.

The 3D modeling process I always found challenging, because it was mostly a means of placing the right features accordingly based on my final concept layouts. Through my practice working with the 3D software 3D Studio Max (2010 version), I was able to applying the necessary features that I planned to use to inspire my potential target audience. From completing my first animated sequence, I was given feedback on areas that needed improvement, which I was not very open to at first until I noticed to visual impact that it came with. Over all I am pleased of how the final banner came out, and in regards to the project itself. I found it to be useful in the area of web designing and building up knowledge on the specific factors that a website advertisement consists of. 

“3D Spider Robot, Banner Web Project”

Starting with my channel 4 TV indent project, my main objective was to create a TV introduction for the channel 4 logo. As a 3D designer I found it challenging to use effect brainstorm methods in order to gain a well structure plan. For professional designers I understand that they use complex strategies, to base their ideas around. From observing my point of view on how I work, one of my main wet tasks is to always come with something fresh and original. This in the design world is an essential key skill to have.

“Your unique artistic vision is the synthesis of your training, passion, and experience. It’s something you develop over time. Artists explore different types of work, experiment, and pull together all this knowledge (psd, envato, 2010).”  

This particular view on artistic creativity I extracted from an article on ‘7 Steps to Developing Originality in Your Design and Illustration Work’. Even thought the article was based on design in illustration, I found it to be very insightful, because the concept of design originality.

I would say applies to almost every working atmosphere, whether it doesn’t relate to the field of 3D Design. I chose the article, because it was inspiring and gives me a more of an outlook to how I can keep my ideas original. By basically using a reliable source, that grows from my personal interest in 3D animation.

From looking at this article I look to observe work by professional 3D designers, so that I can grasp their way of thinking. This will allow me to develop my own way of original development.

The concept that I chose to go with for the TV indent involved modern construction methods that related to a car manufacturing industry. Simply because the theme I chose to express the TV indent with was based on one of the TV programmes that was broadcast on channel 4. From the programme that I chose for my channel 4 identity, I chose the racing car series ‘FA GT Racing Championship’.

When working with the theme style that I had chosen I thought why simply make an exact imitation of the programme concept in a slightly different form of design presentation? To which I approached the concept innovatively and instead of harnessing the basic elements of the programmes concept structure. I thought to trace it back to an early period that relates to the actual making preparations of the racing cars used in the programme itself.

From there I was able to formulate a more versatile concept that is not only based on cars, but shows the methods used in the industrial manufacturing warehouses that they are designed and put together. The process of expressing the core of the initial theme became more flexible and easier to produce visually, because now I had many directions in which to take the concept towards to present it in various ways. 

During the animation process of actually putting the sequence for the TV logo together, I found to be meticulous because I was design models based on complex machinery parts used in manufacturing warehouses.

There was a related topic that I had read from Simon Danaher’s book on Digital 3D Design, where he covered an article of the improvements that 3D design had brought to the world of industrial architecture.

Basically architects had to use ink pens to compile a series of high quality building structures sketching illustrations, which in my opinion was very time consuming because of the level of presentational quality and advance calculations that had to be managed in their design layouts. When the concept of 3D spacing started to propel into a more sufficient form of design, it enabled architects to create a 3D visualization of their building structures. Allowing them to observe how they would look in a realistic surrounding, which also became less time consuming and lead to even greater architectural accomplishments (Digital 3D Design, Simon Danaher, Chapter 1 pg 16).

My point of this article is how 3D design has made the world of architecture, manufacturing and modern technology production more efficient through enhanced visuals, where I’m using a concept for my car manufacturing theme to re-create the channel 4 logo in a similar form. That I think is most likely being used to this day to construct various car designs and even engine constructs.

“Channel 4 Logo”

With the production of my Channel 4 Logo, I realised that my main influence of the concept theme came from the enhanced benefits that 3D digital design has brought to the many design and construction industries of today.

In the making of my third project which was to produce a film title sequence, my chosen film was on Frank Miller’s Sin City. I chose this film mainly because of the visual elements that was involved in its production that consisted of bold colours and graphical imagery. Also being a fan of comical illustrations, I liked the depth of the story and how they visualised it through the basis of the original comic book series that the film originated from.

“3D Cityscape, Film Title Sequence”


In conclusion of the process during the three projects, I must say that it was challenging on a wide scale, from creative design to work developmentation, as well as generating original concepts. The basis of it all required me to be more assertive with the amount of work I had to handle and to push my ideas further to a standard that would be acceptable in the professional 3D industries.

Link Reference:

PSD. Envato. 2010.

Digital 3D Design. Simon Danaher. United State.